← Back to Kill Guides
Marketing AutomationMediumHigh savings potentialLow Risk

Kill HubSpot Marketing Hub

Replace HubSpot Marketing Hub with Claude, Mautic (self-hosted), and Postmark

$890-2,000+/mo

HubSpot Marketing Hub Professional costs $890/month for 2,000 contacts, with per-contact fees that scale as you grow. Mautic is the world's largest open source marketing automation platform - contacts, segments, email campaigns, drip workflows, lead scoring, landing pages. Self-hosted on Railway for about $10/month with no per-contact fees.

Why Replace HubSpot Marketing Hub?

  • ×Professional starts at $890/month for 2,000 contacts - grow to 5,000 and you're at $1,300+, hit 10,000 and you're at $2,000+
  • ×Mandatory $3,000 onboarding fee in year one brings first-year spend to $13,680 before you send a single email
  • ×Starter ($20/month) gives you 10 automated email actions and no Workflow builder - Professional or nothing for real automation
  • ×Every contact enrolled in a workflow counts as a marketing contact, inflating your contact count faster than your actual engaged list

What People Use HubSpot Marketing Hub For

Email broadcast campaigns to subscriber list
Welcome drip sequences for new signups
Nurture tracks (trial-to-paid, re-engagement)
Contact segmentation by lifecycle stage or behavior
Landing pages and basic reporting on opens, clicks, submissions

Replacement Stack

Mautic (self-hosted)

Open source marketing automation platform. 200,000+ deployments since 2014. Contacts, segments, email campaigns, drip workflows, lead scoring, landing pages, and reports. No per-contact fees.

Free (self-hosted)

Railway

Hosts Mautic and MySQL. About $7-10/month depending on usage.

~$7-10/moGet Started

Postmark

Email delivery layer. Excellent deliverability, usage-based pricing at $1.50 per 1,000 emails. For a list under 10,000 contacts sending weekly, under $3/month in email costs.

$1.50/1k emailsGet Started

Kill Checklist

1

Create Railway and Postmark accounts

~15 mins

Railway hosts Mautic (Hobby plan, $5/month required). Postmark handles email delivery. Verify your sending domain in Postmark (SPF, DKIM, DMARC DNS records).

https://railway.com?referralCode=killyoursaas →
2

Deploy Mautic on Railway

~10 mins

Use the one-click template. Railway provisions Mautic and MySQL. The template has 92 total projects and 28 currently active, with 100% deployment success rate. Complete the installation wizard - database credentials are pre-filled, set your admin email and password.

https://railway.com/new/template/mautic?referralCode=killyoursaas →
3

Configure email delivery (Postmark SMTP)

~10 mins

In Mautic: Settings > Configuration > Email Settings. Set mailer transport to SMTP, server: smtp.postmarkapp.com, port: 587, TLS enabled, username and password: your Postmark Server API Token. Send a test email to confirm.

🔒

Get the full kill plan for HubSpot Marketing Hub

Sign up to unlock 6 more steps, a customizable Claude Code prompt tailored to the features you actually use, and a checklist to track your progress.

  • ✓Pick which HubSpot Marketing Hub features you care about - skip the rest
  • ✓Get a Claude prompt customized to your exact setup
  • ✓Track your kill progress across all your SaaS tools

Free account. No credit card required.

Part of the Kill HubSpot Series

HubSpot has seven ways to charge you. Here's how to replace each one. View full series →

1Kill HubSpot CRMFull Kill2Kill HubSpot WorkflowsHybrid Kill3Kill HubSpot SequencesHybrid Kill4Kill HubSpot FormsFull Kill
5Kill HubSpot Marketing HubFull KillYou are here
6Kill HubSpot Knowledge BaseFull Kill
7Kill HubSpot CMSFull KillComing soon

Have more tools to kill?

Upload your expenses and find every tool you can replace.

Analyze My Stack
Kill HubSpot Marketing Hub - Kill Your SaaS